Creative Direction, Digital Strategy, Branding, Website Design, E-commerce, WordPress Development
Denovo is a homegrown jewelry brand, started in 2013 by Caryll and Jose Benitez.
They approached me to come up with their initial strategy and brand name for their new business, as well as design their logo and branding, e-commerce store, brand bible, business cards, and various in-store print collaterals. Working with designers, illustrators, copywriters, interior designers, and developers from our team, I led one of my biggest personal digital & creative endeavors of that year. We set out to build the brand from scratch, all the way to their successful first public launch.