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Dwyane Wade

Creative Direction, Digital Strategy, Official Branding, Official Website Design, WordPress Development, Social Media

Dwyane Wade is in a class by himself. Aside from having basketball talent that’s off the charts, good enough to have two NBA championship rings and two Olympic Gold Medals, he’s also a global sports and fashion icon, a role model with his Wade’s World Foundation, and above all a dedicated father, as told in his autobiography, “A Father First”. 

I was a witness from the very start of D-Wade’s brand transformation into the Gentleman Assassin, in 2011. Working with W+K and HSThree Inc., together with my team at Create Digital, I extended his new “Perfect Symmetry” branding to his official website from pixel to code, created designs for his social media accounts and various products online and offline.

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