Creative Direction, Branding, Digital Strategy, Website Design, WordPress Development, Search Engine Optimization
GoSwiff Inc. (formerly SCCP Group) possesses one of the leading mobile point-of-sale technologies and solutions on the market. Incorporated in 2010, it brings together a suite of end-to-end secured payment solutions to card issuing and merchant acquiring services globally.
The company needed a rebrand in 2014, after a major corporate restructure. “goSwiff’s global growth demanded a simplified brand and product positioning, to reinforce the consistency across all the regions.” says the CEO of goSwiff, Simone Ranucci. Leading the team at Make, I set out to build the new brand from scratch by designing the company’s new logo, and providing fresh colors, taglines and marketing collaterals to better reflect goSwiff’s strategy from a technology vendor to mobile commerce platform and marketing services provider. Along with the creation of the responsive website and mobile app, we took the company to new heights. GoSwiff is now in position to exceed well beyond market expectations, now providing mobile payment solutions to over 25 countries.