Creative Direction, Digital Strategy, Official Player & Foundation Branding, Official Player Website Design, Official Foundation Website Design, WordPress Development, E-commerce, Social Media, Merchandise, Illustration
Kobe Bryant is one of the greatest basketball players of his generation. A 5-time NBA Champion. A 2-time Olympic Gold Medalist. A lethal scorer. The fiercest competitor. How do you take his online brand to the next level?
At Create and HSThree, that’s exactly what we did. When Kobe approached us in 2011, his official Facebook page had 316,000 Likes. In a span of two months, with a solid marketing campaign and more engagement with the fans from Kobe himself, we were able to build that up 13.5 Million (it’s 20 Million+ now).
We also relaunched his official website and online store, designing and developing a clean and fresh digital experience for the champ, as well as hiring our own beat writers to provide exclusive and up-to-date content for the fans.
I had the unique experience of personally designing and developing everything in this project, applying Kobe’s new branding, creating the logos for his foundation, building the new Kobe and Vanessa Bryant Family Foundation website with the team, and illustrating for Kobe's global tour apparel. Completed in 2012, the designs have stood the test of time.