Solaire Resort & Casino
Creative Direction, Official Website Design, WordPress Development, Search Engine Optimization
Situated along the waterfront of the stunning Bay City area in Entertainment City, Philippines is Solaire, a billion dollar resort and casino complex. Phase 1 of Solaire saw the creation of a five-star hotel with 500 rooms, 4 VIP villas, a 175,000-square-foot gaming space, 10 restaurants and bars, a health club complete with a pool, a spa, a conference center and extensive VIP gaming areas.
Phase 1A, which opened late 2014, includes a shopping mall, theater, a big time nightclub plus 300 more rooms to bring its total to 800, making it a true integrated resort.
Create was tasked to redesign the website and blog of Solaire, as well as its parent company, Bloomberry Resorts Corporation. Within 1 month, we were able to produce a fully responsive website that’s as breathtaking as Solaire’s own casino. The website features a brand new booking engine that’s integrated with the hotel’s system, and a player’s portal that allows casino patrons to view their tier status and points that they accumulate while playing. Together with enhanced search engine optimization, our design increased the overall traffic by 600%, inquiries by 400%, and hotel room booking by 300%.