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Usain Bolt

Creative Direction, Digital Strategy, Official Branding, Official Website Design, WordPress Development

Usain Bolt. Widely regarded as the fastest person, ever. He's a triple World Record holder, in three different sprinting events. A six-time Olympic Gold Medalist. An eight-time World Champion. The most successful athlete in the 30-year history of the athletics world championships. Arguably, the most naturally gifted athlete the world has ever seen.

In 2012, I was tasked to create the new UsainBolt.com. In the process, I cleaned up his iconic "Lightning Pose" logo, created a visual feed of his latest news and updates, designed distinct landing pages for the site and the Usain Bolt Foundation, and integrated the development on top of their existing CMS. And just like Bolt himself, delivery was always in record time.

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