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Usher

Creative Direction, Official Website Design, WordPress Development, E-commerce, Branding

A multi-award winning recording artist and actor, Usher is one of the most successful perfomers of our time.

Usher approached us at HS3 and Create to collaborate on a very unique project with him in 2012. He needed a private online wardrobe, where he can access his clothes catalog wherever he is around the world, whether he is out on tour or filming on location. The website we created allows him to log in, pick and choose various items from either his personal or performance wardrobe, and then send his choices to his stylist through our cart system. Then the stylist sends the items to his address, geolocated by the website or chosen by him in the picking process. We were also tasked to create brand collaterals and keynote designs for his personal brand, I Am Usher Raymond III.

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